KFC to invest £47m in UK outlet openings & refits

Kentucky Fried Chicken will open an additional 35 outlets in the UK this year; an investment of £24 million that will see the fast food empire adding 1600 people to its 23,000-strong workforce.

It will spend an additional £23 million on refurbishments to existing properties.

Martin Shuker, UK managing director of KFC, says that the chain is booming, despite the UK economy stagnating.

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It is already the UK’s second favourite fast food chain, according to the latest Horizons Quick Bite survey in July, with 22% of adults naming it as their favourite brand, behind McDonalds’ 45%, but comfortably clear of fish and chip shops’ 14% and Burger King’s 6%

An investment in catering equipment is partly responsible, Shuker revealed in an interview with the Daily Telegraph. For example, the company recently spent £7m installing ovens that allow its outlets to offer non-fried burgers to more health-conscious diners.

“We’ve been very much on the front foot in terms of nutrition,” he told the newspaper.

 

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