Glen Dimplex Professional Appliances (GDPA) has merged both of its branded websites in a move designed to offer a “one-stop-shop” for customers purchasing catering equipment.
Products from its Burco and Lec Commercial lines have been pulled together to form www.gdpacatering.com , which can also be accessed by each brand’s individual websites.
The combined site features a fresh design with an extended menu structure and simple keyword search function, as well as rotating product images.
Dealers will be able to use the platform to source a wealth of product information on Burco’s branded water boilers and counter top equipment, together with catering refrigeration from Lec Commercial.
“By merging our two branded websites, we are now able to offer a ‘one-stop-shop’ for customers looking to purchase catering equipment,” said Jon Usher, marketing manager at GDPA. “As well as providing improved access and visibility, our new website reinforces our commitment to communications and online marketing.”
He added: “The new site also reflects our desire to provide superior levels of care and support for all our customers and we are confident that this latest development will help further raise our profile in the catering equipment market.”