JLA kicks off trade division move with Zanussi partnership

Many senior industry representatives gathered for The Professionals Choice Zanussi partnership launch event.

JLA has launched its trade division, The Professionals Choice, into the catering equipment industry, signing an exclusive distribution partnership with Electrolux brand, Zanussi.

The Professionals Choice has a long history in the laundry sector, and JLA has now taken the decision to move this into the foodservice sphere too.

Last Friday, The Professionals Choice held its first trade day to promote the launch of the Zanussi product line.

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There was strong trade representation at the event, with businesses including many dealers from across the UK and Ireland attending in order to mark the start of the new business relationship.

The Professionals Choice is now the exclusive UK distribution partner of Zanussi Professional catering equipment, from individual units to complete commercial kitchens. The large portfolio of products offered by the Italian company is expected to complement the range of commercial laundry machines sold by the JLA division.

Francis Ayscough, director of The Professionals Choice commented: “We’re thrilled to announce our partnership with Zanussi in the UK; branching into catering equipment seemed like a natural progression for our customer base. Their brand is renowned for its quality and heritage, and we are excited to see how our new working relationship will improve the services we offer to new and existing customers.”

Zanussi Professional director Luca Laurenti added: “This trade day marks the start of a new venture for both Zanussi and The Professionals Choice. We are looking forward to offering our products to the UK market through one of the country’s strongest laundry trade departments.”

One of the launch event’s attendees was Martyn Keal, MD of Grimsby-based distributor, Sylvester Keal, who said: “We’re delighted that The Professionals Choice is branching out into catering equipment. We get exceptional support from Francis and his team in laundry and we can’t wait to mirror the experience with catering.”

Another attendee, Gary Hood, MD of Ballymena-headquarted dealer CE-Tech, added: “The trade day has been a real success. We’re very excited to have the opportunity to purchase Zanussi products from The Professionals Choice, as it will really enhance what we can offer to our customers.”

Prior to this agreement, Zanussi products had been supplied to the UK market through the Springboard Group, a national dealer network formed in 2014 by ABM Catering for Leisure, Airedale Group, Allsop & Pitts, IFSE Group and Whitco Catering & Bakery Equipment.

Catering Insight has approached the Springboard Group for comment and is awaiting a response.

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