Jestic Foodservice Equipment has expanded into bakery equipment supply, as it has signed exclusive UK distribution rights deals for Scandinavian bakery specialists Sveba Dahlen and Glimek.
Having been supplying a range of pizza ovens from the Sveba Dahlen range for the past 12 months, this new agreement will see Jestic launch a range of bakery solutions to the UK market, including spiral dough mixers, professional dough handling equipment and a full range of bakery ovens.
In line with the exclusive distribution rights, Jestic has also announced a significant capital investment in facilities and personnel for the 2016 launch.
New positions have been created specifically to cover the bakery sector. These roles include the introduction of a bakery specialist with over 30 years’ experience in the sector.
Furthermore, the supplier plans to create an exclusive bakery section within a planned extension of its menu development kitchen at its head office in Kent.
Allowing new and existing customers and dealers to test the latest equipment in the range, the kitchen is also designed to provide a training facility for customers across the board.
Michael Eyre, product director at Jestic commented: “Sveba Dalen is renowned not just for pizza ovens but for its range of bakery equipment worldwide alongside sister brand Glimek and as such, we saw an opportunity for those in the bakery and HoReCa market in the UK.
“We’ve decided to invest in our team and our facilities in order to provide our customers with the level of service and expertise for which we at Jestic have become renowned.”