Jestic brand’s technology assists with paper straw transition

Jestic believes Vitamix brand blenders are very suitable for paper straw use.

With operators increasingly switching from plastic to paper straws in an effort to reduce plastic waste, Jestic-supplied Vitamix blenders believes its equipment could help.

Following a period of field-testing and on-site trails with national groups, Vitamix is said to have been found to offer the optimum blend consistency for use with paper straws.

In the trials conducted by Jestic, the consistency of the blend generated using Vitamix equipment was suitable for consuming through a paper straw. Results are claimed to show that even the toughest of whole food ingredients and ice were blended entirely, in one cycle, eliminating unblended chunks being sucked into the straw.

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To achieve a uniform result every time, Vitamix feels it uses the finest materials and emphases the design of the equipment. Hardened, laser-cut, stainless steel blades, cut precisely with the metals’ grain should achieve durability, while a fine-tuned motor is designed to generate less heat and provide optimal power.

Each container created specifically to allow ingredients to fold back into the mix, said to generate better, more consistent blends, while the fully programmable menu allows operators to create bespoke settings to suit their individual menu and prevent overworking of ingredients.

Steve Morris, sales director at Jestic Foodservice Equipment commented: “The demand for operators to switch to paper straws is one that is only going to grow as consumer awareness increases. Significantly better for the environment, paper straws do have their limitations when it comes to sturdiness, particularly when consuming a freshly made smoothie or thick shake.

“We have been working closely with a number of key customers and national accounts to trial how the technology in a Vitamix blender can quickly create the optimum blend for paper straws and the results have been impressive.

“The innovative technology found in a Vitamix blender is able to quickly and consistently blend even the toughest ingredients, first time. This means there is no need to double-blend, which can heat the mix, influencing both flavour and consistency, while also ensuring the smooth mix can easily be poured and consumed through a paper straw.”

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