Italian domestic brand guns for commercial sales

Smeg has made Nelson the UK distributor of its commercial dishwashing range after unveiling plans to target the professional catering sector.

London-based Nelson will be in charge of marketing Smeg’s Greeline and Topline dishwashers to customers and developing its brand in the UK.

Smeg is best known as a supplier of upmarket domestic appliances but it claims to be making a “substantial investment” in a new food service division with the objective of growing national sales and market share.

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The Italian brand has also launched a new range of Alfa commercial convection ovens, which will continue to be distributed by existing partner by RH Hall.

Smeg has been working with RH Hall for several years and insists the additional investment it is making its UK infrastructure will help to cement the relationship.

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