Irinox abandons usual strategy to sign with Jestic

Italian blast chiller specialist Irinox has appointed Jestic as its UK sales partner — the first time it has ever put a sole distributor into an overseas market.

Although Irinox has sold products to UK customers on occasions in the past, the new set-up means it will now have a dedicated distribution and service partner to look after its interests in the market.

Kent-based Jestic only operates on an exclusive basis with the brands it represents and convinced Irinox to agree to that arrangement by promising to provide the local product support it has been lacking in the UK.

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“The big commitment for us is the service because they have really suffered in terms of service in the past,” explained Jestic boss Martin Beesley. “We have our own engineers which have been trained on Inirox and we can now support the product nationally in the UK, which is very important from Irinox’s point of view.”

Irinox claims that while numerous refrigeration companies offer blast chillers as part of their portfolio, it is the only brand that focuses solely on manufacturing blast chillers.

“It really fits in well with our business as we’re also working with brands such as Josper and Marrone — it is all about the high-end kitchen,” added Beesley.

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