IMC to take dealers to the races

IMC bottle cooler sales have risen 25% thanks to the ‘Summer of Sport’ promotion.

IMC’s ‘Summer of Sport’ promotion has proved to be a success, with the company reporting a 25% increase in sales of its bottle coolers during the first month of the initiative, when compared to the same period last year.

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At the same time the company revealed the prize on offer to the winning dealer – a day of full corporate hospitality for up to eight people at the 2019 Randox Health Grand National.

Martin Venus, IMC’s head of sales for UK and Ireland commented: “We are absolutely delighted with the level of engagement from our dealer network and are extremely grateful for their continued support.

“Feedback from dealers has been excellent, particularly with regard to the extended 3 year warranty now available on all our bottle coolers, so much so that we will be looking to do further promotions of this type in the future.”

He continued: “Competition amongst the dealers has been fierce and with a month still to go before the promotion ends (30 September 2018) there is still all to play for.

“The winning dealer’s team will join representatives of IMC in one of Aintree’s beautiful, glass fronted Viewing Club Suites with panoramic views across the racecourse. And, as well as a full day’s racing, the package will also include a Bucks Fizz reception, four course lunch with fine wines, full afternoon tea and a complimentary bar, all of which they will be able to enjoy in the company of a guest tipster.”

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