Ice-O-Matic breaks all sales records

The Ice-O-Matic brand recorded record UK sales thanks to the hot weather.The Ice-O-Matic brand recorded record UK sales thanks to the hot weather.

With Britain basking in temperatures of over 34°C in June – the highest levels recorded in over 40 years since records began – ice machine manufacturer, Ice-O-Matic, has reported record sales with a 40% surge in demand for ice and associated ice-producing machines by its partners in the hospitality industry.

Speaking on behalf of Ice-O-Matic, David Smithson, CEO of Classeq (the exclusive distributor of Ice-O-Matic in the UK), maintains that the figures have come as no surprise as pubs and hotels have struggled to keep pace with the soaring temperatures as consumers look to keep cool:

“We saw the longest continuous spell of hot weather in June since the hot, dry summer of 1976 with temperatures peaking at 34.5°C at Heathrow on 21 June.

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“The month was exceptional by any standards and these hot temperatures are impossible to predict many days in advance, which naturally presents a real challenge for operators when they do occur.  Luckily, we were able to help with a range of machines that were instantly available and can produce flakes, thimbles or cubes at a speed of up to 75kg of ice per day to meet urgent requirements and volumes of footfall.”

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