HRC reveals more Buyers Club details for Birmingham show

2019 will be the first time the Great Hospitality Show has rebranded into HRC Birmingham.

Events organiser Fresh Montgomery has unveiled more details of The HRC 200, a dedicated buyers scheme for the UK hospitality and foodservice industry.

The first instalment will take place at the Hotel, Restaurant and Catering Show (HRC) on 22-23 January 2019 at NEC Birmingham (formerly called the Great Hospitality Show). This will host two co-located exhibitions, The Professional Kitchen Show and The Foodservice Show. Both show brands will then appear again, alongside the Hospitality Tech Show and the Interiors and Tableware Show, at HRC London in 2020 (ex Hotelympia).

The HRC 200 Buyers Club is the result of two years’ of research and an investment in excess of £75,000. It will bring together 200 of the most influential senior procurement professionals to meet UK suppliers, network with their peers, and attend educational sessions. Being part of the HRC allows buyers to taste, test and trial the latest product innovations before they enter the wider market.

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Every member of the club commits to a minimum of eight prearranged, face-to-face meetings, guaranteeing both buyers and suppliers get an audience with the industry names that can drive their business forward. Distributors already confirmed include ABDA, Shine, Sprint Group and Vision, as well as major operators such as Fullers, Pizza Hut (Europe) and Sodexo.

Participants also receive: an invitation to the HRC 200 Business Breakfast, a networking event hosted by business consultant, Lord Digby Jones; access to a bespoke web-based meeting tool to arrange the eight meetings in advance of the show; entry to the HRC 200 Street Food Festival, an invite-only networking party at Digbeth Dining Club; unlimited HRC Club Lounge access to use private meeting spaces with complimentary refreshments; and free accommodation at the NEC for one night, with 48-hours of free parking.

Ross Carter, portfolio director, Fresh Montgomery, said: “The HRC 200 Buyers Club truly is one of a kind. With exclusive access to the must-have products of tomorrow, coupled with face-to-face networking and educational opportunities, there’s no better way to increase your knowledge and expertise. And, most importantly, it will help members start the relationships that will drive their business forward.

“Our Birmingham event is just the beginning. The HRC 200 will continue to run through the rest of 2019 and beyond across our entire suite of HRC (Hospitality, Restaurant and Catering) events. This is an investment in the industry that you don’t want to miss out on.”

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