Hotelympia shakes up 2018 event with co-located shows

Next year's Hotelympia will feature four co-located shows.Next year's Hotelympia will feature four co-located shows.

A new organising team at Fresh Montgomery is reinvigorating the Hotelympia exhibition with the introduction of four new contemporary shows, united under one roof, as part of a fresh identity.

The latest edition of the event, taking place on 5-8 March 2018 at London’s ExCel centre, will feature: The Foodservice Show, incorporating a coffee-focused Café Commerce section; the Hospitality Tech Show; The Professional Kitchen Show and the Interiors and Tableware Show.

The new yet experienced organising team at Fresh Montgomery is now headed up by portfolio director, Ross Carter (former organiser of the London Wine Fair) marketing manager, Sam Chance (Independent Hotel Show) and MD Lori Hoinkes (previously Maple Leaf Foods’ director of transformation).

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In modernising the show, the remit is to bring both established and brand new visitors into the fold, introducing exhibitors to new and untapped audiences. Previous editions have attracted over 30,000 visitors, many of whom possess six-figure spending muscle.

Commenting on the changes and looking ahead to the new show, Carter said: “The resilience, optimism, entrepreneurial spirit and constant drive for innovation that the hospitality industry represents is something truly worthy of celebration. In 2018, a modern take on Hotelympia will move the show forward without ever losing sight of its 83-year heritage.

“Following a period of consultation with the trade we have developed the Hotelympia brand, to act as the umbrella to four, co-located shows, each created to meet the demands of specific buying audiences in the hospitality industry.

“Since its inception, Hotelympia has sought to mirror the vibrant industry that it serves, to stay relevant and ahead of the curve – 2018 will be no different. We move forward into the New Year with great optimism and excitement, with a revitalised Hotelympia experience.”

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3 Comments

  1. Neil Pemberton said:

    Perhaps if the show returned to the old format of opening on a Sunday they would get more people coming from the north who can’t take time off during the week

  2. Malcolm said:

    A suggestion – Perhaps the show needs to run along the same basis as Host, open on Friday, though close on a Monday PM, this will or could capture a wider audience across “two weeks”

  3. Simon said:

    In my opinion the problem with Hotelympia/Hospitality Show is a direct result of the total cost of the exhibition being borne by the exhibitors whilst the vast majority of visitors get in for free. This ridiculous pricing model has resulted in these UK shows being the most expensive exhibitions in our industry to exhibit at (last time I looked it is around three times the price of other comparable events across Europe, Host, Hogatec etc) yet ironically it has the least in terms value to offer. Year after year more major manufactures pull out, the stands of those left get ever smaller. Likewise, as the show becomes less of an attraction the footfall goes south, a continuous downward spiral.

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