Host kicks 2019 show preparations into top gear

Fiera Milano is intending to make the 2019 edition of Host the best yet.

With just over a year to go to the 2019 edition of Host, preparations have already been underway for some time for the massive hospitality event organised by Fiera Milano.

But now the planning is getting into top gear ready for the 41st event, to be held in Milan, Italy on 18-22 October 2019.

975 companies have already confirmed their participation, 46% of which come from more than 40 international countries. The best represented countries include Germany (16% of all international exhibitors), Spain (14%), France (9%), the US (8.2%) and the UK (6%).

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In terms of product types, professional catering – bread, pizza and pasta accounts for 48% of all exhibitors, while bar, coffee machines, vending machines – ice cream, pastry shops – coffee and tea represents 23% and tableware, furnishings and technology accounts for the remaining 18%.

In parallel, scouting continues under a partnership with ITA Agency, bringing more than 1,500 buyers from 80 different countries to Host 2019. With a high turnover rate of 80%, the focus is on markets such as the US, Canada, the Middle East, the UAE, China and Russia.

Fiera Milano will also be participating in a series of workshops, events and trade fairs to present the event and keep an eye on the most promising markets for HostMilano. Significant stops on the promotional tour include Mexico City, Dubai, Lima, Munich, Moscow, and the US cities of Boston, Chicago, Las Vegas and Orlando, in addition to a number of Italian cities.

Thanks to the show’s hall organisation by product type, the next event will give more opportunities for sectors to cross-influence each other. This is being constantly refined to reflect as many sectors of the Italian and international economy as possible.

With world trade in professional catering machinery, equipment and accessories estimated to be worth €52.8bn (£47m) in 2017, with an average annual growth rate of 6.1% over the 2009-2017 period, an additional 3.8% annual increase is expected between now and 2021.

Italy is the third-biggest exporter in the industry, at more than €3.54bn/£3.15bn by value and a market share of 6.7%, after China (€19.08bn/£17m, 36%) and Germany (€4.22bn/£3.76, 8%). The UK is one of the principal destinations for Italian products, at €183m/£163m, alongside France (€457m/£407m) and Germany (€395m/£351m).

The most recent figures from ANIMA, the mechanical industry employers’ association that includes Assofoodtec, the cluster for manufacturers of machinery and equipment for food and hospitality, confirm the positive trend in 2018. Production (+2.7%), exports (+2.9%) and investment (+8.2%) are all growing. The production value is expected to reach €48.74bn/£43.37bn this year, while exports will be worth £29.65bn/£26.4bn.

Host intends to take advantage of this uptick by running a programme of at least 500 workshops, research presentations, tastings, educational initiatives and contests. The focus will also be on a partnership with POLI.design for the identification and promotion of innovation in products, services and formats.

The Smart Label product innovation recognition scheme will be back too, under a partnership with ADI – Associazione per il Disegno Industriale. 497 products were submitted over the past three editions, with 156 companies awarded the Smart Label and more than 20 special recognitions with the Innovation Smart Label.

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