Hoshizaki advises dealers on leveraging efficiency when selling

Hoshizaki’s ‘Equipped for the Future’ report aims to give the catering equipment industry an understanding of energy efficiency.

Last week, Hoshizaki UK launched its ‘Equipped for the Future’ report at an event in Soho, London.

Following on from the Gram brand’s Go Green ‘Green Paper’ research series, the new document analyses energy use in the catering industry and importantly sets out actions so that operators, dealers and manufacturers can make an efficiency difference.

The research identifies the key factors and challenges, such as higher initial equipment costs and low comparable energy consumption data between manufacturers, that prevent UK caterers from reducing their energy usage, whilst providing a perspective on the role that external factors, such as staff and training, play in terms of reaching higher levels of efficiency.

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Hoshizaki wants to help facilitate a greater uptake of energy efficient catering products that will help the environment and save end users’ energy costs.

Simon Frost, director of sales and chain accounts at Hoshizaki UK, explained: “Although an increasing number of buyers are investing in energy efficient equipment in order to achieve savings, the Equipped for the Future report highlights that there still appears to be a resistance, largely caused by a silo mentality within capex and ofex departments, meaning there is a disconnect between who pays for the equipment and who pays for the energy.

“The ’Equipped for the Future’ report directly tackles this issue, providing suppliers, purchasers and caterers alike with a simplified and comprehensible understanding of energy saving.”

Advice for dealers includes focusing on equipment whole life costing when selling appliances, as well as payback/return on investment, functionality and reliability, while linking equipment to operators’ sustainability strategies, bringing stakeholders together and targeting the budget holder.

Hoshizaki further urged fellow manufacturers to agree common energy consumption and costing data and focus on product innovation rather than incremental gains.

Frost continued: “We are aiming to ensure that our equipment portfolio is as green as possible, phasing out less sustainable appliances, as well as price matching green technology to help our customers make the right decision when it comes to purchasing their refrigeration or ice-making equipment.”

The ’Equipped for the Future’ report was created in association with market researcher, Footprint Intelligence.

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