Hobart’s key dealer platform pays dividends

Hobart Warewash’s Focus Plus 5 dealer partners are reporting sales increases.

Hobart-specialist distributors are reaping the rewards of the company’s Focus Plus 5 web platform – a personalised sales, admin and price support tool – with the five most proactive sites reportedly increasing business by an average of 34% YOY.

Launched to key dealer partners at the turn of 2016, and in operation since then, Hobart believes Focus Plus 5 presents a unique opportunity for dealers to drive their businesses forward.

The platform is accessed via a private dashboard and represents the culmination of months of development work from Hobart, carried out in consultancy with dealers.

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Each salesperson within a dealership has their own login, giving access to constantly rolling personalised sales data, support literature, product comparison software, and BIM files, which the manufacturer feels are the tools necessary to quickly and easily specify the right machine and make a sale.

To join Hobart’s Focus Plus 5 programme dealers need to pledge an active promotion of Hobart as a warewashing supplier of choice, a commitment to YOY sales growth – set in partnership at the outset, with transparent trading data supplied in real time via the platform – and send relevant sales, design and planning personnel to a product training day at Hobart’s head office in Peterborough.

Tim Bender, sales director, Hobart Warewashing UK said: “The Focus Plus 5 platform was months in the making, working with dealers to refine and hone its functionality, so we’re absolutely delighted that it is reaping such impressive rewards for users.

“It’s such a simple, yet highly effective model which now has a proven record of success. When it comes to selling Hobart, the figures speak for themselves: partnership pays.”

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