The industry might have noticed that Hobart as a whole seems to have been becoming more distributor-focused over the past few years.
So how does it specialist dealer division, Hobart Independent, differentiate itself from the rest of its warewashing offering?
According to David Riley, Hobart UK’s Warewash MD: “The main point of difference for Hobart Independent is that, through our Ecomax and Ecomax Plus lines – robust quality, German-made machines at a highly attractive price point – we are able to offer our dealer partners 100% exclusive machines.
“Although we offer these models exclusively, it is incredibly important to note that the entire Hobart range is open to dealers for specification.
“Many people still don’t recognise this fact so it’s worth reiterating: through Ecomax, the newly established Ecomax Plus and our Profi/Premax lines we have now established a clear ‘good’, ‘better’ and ‘best’ tiered structure, giving dealers ultimate scope across our range and a more coherent selling story.
“The message to dealers is clear: the entire Hobart range is at your disposal to specify.”
The Ecomax Plus line was launched last September, with Hobart reporting “overwhelmingly positive” reaction from dealers so far.
“The decision to replace the BarAid brand with Ecomax Plus was brought about following a UK-wide dealer consultation piece so we’re obviously delighted that it has been received so well,” commented Riley.