Hobart offers to trade up customers for free

Hobart is pledging free upgrades for customers who purchase certain Premax warewashing models as part of a summer sales promotion it hopes will help it to shift more kit.

The offer applies to selected FX under-counter warewashers and AUX pass-through, hood-type models that are ordered before 31st July.

Hobart says the promotion is only available while stocks last, but does not apply to public sector customers.

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The manufacturer insists the offer will “reward” purchasers by giving them the opportunity to trade up to higher specification machines with additional features.

Tim Bender, UK product development manager for warewashing at Hobart UK, said: “Premax takes warewashing to another level of excellence and we want to encourage more operators to make the switch and see the difference Premax can make to their business. Caterers thinking about buying a new warewasher should certainly make a purchase now to take advantage of this short-term offer. “

Premax was launched at the start of 2012 after being developed by Hobart in Germany. The company claims the machines offer superior savings in wash water and energy than previous models.

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