The dealer-focused arm of Hobart Warewash, Hobart Independent, is launching a range of machines developed with its distributor partners in mind to replace its existing BarAid brand.
Available exclusively to dealers, the new five-strong Ecomax Plus range (a compact glasswasher, glasswasher/undercounter, hood-type and rack conveyor) is said to offer distributors clearer lines of range differentiation and a more coherent selling story, when allied to Hobart’s existing line up.
Tim Bender, UK sales director – Warewashing at Hobart UK, said: “The introduction of Ecomax Plus means distributors now have three clear tiers – good (Ecomax), better (Ecomax Plus) and best (Profi and Premax machines) – from which to choose when selling and specifying to their clients – a key requirement uncovered during feedback from our recent UK-wide dealer research piece.
“Created in 2003, the Ecomax Brand has grown in reputation, both in the UK and Europe, becoming synonymous with German build quality, ease of use, reliability and, most importantly, affordability. A more than worthy successor to BarAid, Ecomax Plus provides an easily recognised mid-tier solution for every market under the Ecomax umbrella.”
Hobart recently completed a large body of equipment distributor research as part of its UK-wide ‘dealer conversation’. The launch represents the latest phase of outputs, with the UK manufacturer looking to foster even closer relationships with dealers and promote a greater air of trust and transparency that it hopes will benefit the wider industry.