Hampshire wholesaler finds Diamond in the rough

Andover-based equipment supplier Blue Badger Wholesale is now offering its customers access to the entire range of commercial foodservice equipment from Diamond Europe.

The company says its latest offering to the trade is available at “substantial discounts”.

Diamond, which is headquartered in Belgium and has a UK operation in Sussex, boasts a product catalogue that spans more than 5,000 items.

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Mark Alexander, managing director of Blue Badger Wholesale, said: “I was hugely impressed by the size and efficiency of the Diamond Europe operation and grasped the opportunity to partner with them without a moment’s hesitation.”

He added: “We have increased our product range offering at a stroke, safe in the knowledge that Diamond have the stock on hand to service our growth plan.”

Diamond Europe makes sales of almost £30m a year globally, with 75% of the Brussels-based company’s turnover coming from overseas.

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