Green Gram goes into research mode

Refrigeration brand Gram has kicked off the research element of its annual Green Paper report for 2012.

The once-a-year study, which is now in its fifth term, aims to provide an insight into the foodservice industry’s attitudes and behaviours towards a greener and more responsible future.

The manufacturer is currently calling on the end-user community to visit its microsite and complete an online questionnaire.

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It will collate and analyse the results given by foodservice and hotel operators before publishing its report in September.

The report is also likely to provide the dealer channel with an indication of highly the end-user customer base regards energy efficient equipment.

Gram has teamed up with a number of industry end-user associations to raise awareness of the initiative, including the Sustainable Restaurant Association (SRA).

Mark Linehan, managing director of the SRA, believes the report will provide an understanding of operator attitudes towards sustainability and its impact on the industry.

“We support Gram’s efforts to ascertain how many restaurants are committed to running their businesses sustainably,” he said. “Installing energy efficient kitchen equipment and better waste management systems are two ways of being sustainable that can also provide significant cost savings.”

Gram UK boss, Glenn Roberts, insists green issues remain high on the foodservice industry’s agenda.

“We believe it becomes the responsibility of manufacturers, like ourselves, to take the first step to leading the way and educating operators on ways they can reduce their impact, and contribute to a greener future,” he stated.

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