Granuldisk has begun digging a new global headquarters and production plant that will set it up for expansion into some of the world’s fastest growing markets over the next 18 months.
The motivation behind the new facility, which is based in Malmo, Sweden, is its growth into the Asian and Middle East markets. It is currently in the process of setting up sales offices in Singapore and Dubai.
The new plant will span 4,000 square meters and is expected to be ready for occupancy in the first quarter of 2015.
CEO, Peter Schon, and company owner, Per Sandberg, broke ground on the new facility earlier this month and revealed that when it is complete it will increase production capacity by 50%.
After many years of building its position in the Nordic countries and areas of Europe, Schon said the firm was eager to expand its footprint.
“We now especially see new sales opportunities in Southeast Asia and Middle East, where the restaurant and hotel business are growing rapidly and where there is a market demand for food safety and reliable equipment,” he said. “To meet the increasing demand, we have now decided to invest in a new production facility.”
He said that while Granuldisk still has a strong belief in its domestic market, it “felt right” to invest in a new production plant in Sweden.
“We are going to employ another 10 employees this year and during the following year, while offices in Singapore and Dubai have already resulted in a number of recruitments, mainly sales staff and technical support,” he said.
Granuldisk was founded in 1987 and uses plastic pellet-like granules, water and a small amount of detergent to mechanically scrub pots and pans clean.