Google badge for catering equipment web shop

A family-run catering equipment business believes it has become the industry’s first ecommerce shop to gain certification from Google.

Catering Appliance Superstore, whose owners have more than 40 years’ experience in the market, was recently selected to join the Google Certified Shops program.

To help shoppers identify online merchants that offer a great shopping experience, the Google Certified Shops badge is awarded to e¬commerce sites that demonstrate a track record of on¬-time shipping and excellent customer service.

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When visiting the Catering Appliance Superstore website, shoppers will now see a Google Certified Shops badge and can click on it for more information.

Phil Wearmouth, director of the Cumbria-based outfit, said: “We’re really quite delighted to have achieved the Google Certified Shops accreditation as it provides a very visible confirmation of what our longstanding customers already know — that Catering Appliance Superstore is fully committed to a great customer experience and we go the extra mile to ensure shoppers get the service they need, whether that’s product advice or logistics support for that critical order.”

As an added benefit, when a shopper makes a purchase at a Google Certified Shop, they have the option to select free purchase protection from Google.

Then, in the event of an issue with their purchase, they can request Google’s help, and Google will work with Catering Appliance Superstore and the customer to address the issue.
As part of this, Google offers up to £1,000 lifetime purchase protection for eligible purchases.

Google Certified Shops is entirely free, both for shoppers and for online stores.

The program is designed to help online stores like Catering Appliance Superstore attract new customers, increase sales and differentiate themselves by showing off their excellent service via the badge on their websites.

Catering Appliance Superstore is part of JJ Martin and offers more than 10,000 catering appliances as well as specializing in the sales, spares and repairs of commercial microwaves. Its website contains equipment from brands such as Panasonic, Samsung, Gram, Foster, Lincat, True, KitchenAid, Instanta, Vestfrost, Falcon, Lec and Burco.

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