G&M Supplies pledges to price match catering equipment

New G&M MD Gavin McKew has introduced a price match pledge at the dealer.New G&M MD Gavin McKew has introduced a price match pledge at the dealer.

Cumbria-based dealer G&M Supplies has introduced a price matching service, which it says means it can beat any “genuine like for like quote” to restaurants and bars.

Appliances such as bottle coolers and cooking equipment are eligible for the promotion.

Gavin McKew, who recently took over as MD of the firm, stated: “Customers can now be certain they are getting the best deal when they shop with us.

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“Our catering supplies are state-of-the-art and are of very high quality. Now, consumers can be sure they are getting the best price too because we will beat any genuine like-for-like quote. That’s a bargain no restaurant or bar owner can pass up. We make catering affordable.”

G&M Supplies provides cooking equipment, food service and display, refrigeration and ice, warewashing, beverage, tables, sinks and shelving and laundry equipment.

The firm was established in 1987 by husband and wife team Mike and Maggie Graham, who retired earlier this year.

Schools, hospitals, armed forces barracks and prisons are among the public sector organisations that G&M has served, along with restaurants and bars all around the UK.

The company stocks brands like Prodis refrigeration, Rollergrill kebab grills and fryers, Buffalo light catering equipment and Classeq glass and dishwashers. Blue Seal ovens and ranges are in the mix as well as Lincat cooking equipment.



  1. peter mcstea said:

    As Clear as Mud

    Price Match Promise
    We will beat any published price.
    Price Promise applies to any lower published price for a like-for-like product offered on the same terms in the UK. Like-for-like means Goods should be the same brand and specification.
    The price will not be beaten where there are ‘hidden extras’ such as delivery charges. In order to qualify, the price must be published in writing.

    If we cannot purchase the product for same price including all costs the price match promise cannot be fulfilled.
    The goods must be offered with the same delivery service and warranty as G&M Limited offer and the competitor must have stock availability at the time of ordering.
    We reserve the right to cancel this offer at anytime.

  2. Malcolm said:

    Price matching – dangerous territory. Loss of margin and cash profit. Many businesses have failed, collapsed into administration due to this type of business model. Just offering a cheap price is not the be all and end all of this great industry.

  3. Juan said:

    Agree Malcolm. Are we now to assume that Buffalo is ‘state-of-the-art and of very high quality’? Whatever happened to service levels and going the extra mile etc etc. Is this really what it’s all coming to…….and why are Catering Insight giving any publicity to a cheap shot way of doing business. Hopefully this method of doing business will get the customers it deserves.

    • Malcolm said:

      Hi Juan. I was not referring to any particular brand and many of the brands sold are offered to meet a specific price point requirement. My point was that there is no use selling or offering a cheaper price for exactly the same product, that’s just madness, say brand X’s toaster against the same Brand X toaster, it should go back to what the dealer offers the customer during the initial conversation, meaning, finding out if the actual product is fit for purpose versus the type of work life / work load the piece of equipment is intended for. So lets get something clear Juan, Buffalo products for their price point / application will in many cases suit the application. Note. I don’t work for Nisbets.
      Also. Some internet sellers do a great job !

      • Juan said:

        I understood your point first time Malcolm and agree with it and same with your elaboration. I merely made my additional points too. Whilst Buffalo may well have its place as do other budget products but they do not fall into their own phrase ‘Our catering supplies are state-of-the-art and are of very high quality’.

        • Malcolm said:

          Juan. It’s all about the price point versus the application requirement of the product. Say if you are a tenanted pub business, with say a three year contract, why buy a piece of kit that would last 10 years and cost you three times as much. It’s a fine line balance between cost versus the length of your tenancy type scenario. A major pub group would look at mattes in reverse, needing quality products that are supported by the manufactures, with many of these pieces of kit being key to their operation, as many of these types of sites are “food” led, not drink led.
          Not wanting to talk any tenanted pub operation down but if the site was a good profit earner it would possible by a managed site, not the other way around. Anyway, why just mention Buffalo, there are some other cost effective brands that do a great job for the trade.
          As Phil clearly states and if you know the industry well, look what happened to Chetton Hill.
          All business need to make money to survive, meaning its not all about selling cheap and scraping the cash / sales in by credit card. Busy fools do that, making the credit card company rich, as they will sure take their slice of the wafer thin margin left, as like the click through cost that the likes of Google will cream off, those points often forgotten about until the bill comes in.

  4. Phil said:

    Oh dear he we go again, Chetton hill done this type of thing and now look at them gone bust, what about the after sales and customer service there won’t be any margin for that. Where will we end up this is madness as the first dealer will drop there price then this dealer drops his price until there is nothing left in the profit margin
    And as for Catering insight giving then a free advert

  5. Steelman said:

    Chetton Hill I am told was indeed a busy fool in a room with just a lap-top – he relied entirely on the annual rebate of 6% from e**o*a via purchasing through Cedabond.

    Apparently there are many others up and down the country doing more or less the same thing – they have bought a web-site which gives them a catalogue and from there only move pieces of paper. The supplier (to the “distributor) knows all about margin which is ensured by maintaining higher prices at lesser quality. The supplier then competes against his distributor further reducing the distributors margin – the breweries used to find lots of similar fools for their tenanted operations.



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