Frima set for northern exposure

Cooking equipment manufacturer Frima UK has appointed Richard Clark as regional sales manager for the Central North and Northwest areas of England.

Clark, 35, is an experienced chef who switched to sales and marketing within the last 18 months, working with Continental Chef Supplies as business development manager. Before that he had been executive head chef in several hotels and restaurants, most recently at the De Vere Mottram Hall Hotel. He had also run his own catering events business.

His main responsibility with FRIMA will be working with distributors to develop business across the M62 corridor. “Richard is very well known amongst chefs and catering businesses in the area,” says Graham Kille, Frima’s MD. “His expertise and contacts give us a great opportunity to work with proactive dealers to develop sales in the region.”

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Clark will also be tasked with developing new Frima Cook Live demonstration sites in the North and Northwest, so that potential customers will be able to get hands-on experience of the company’s VarioCooking Center Multificiency.

“At a time when there is increased pressure on space and focus on energy efficiency, multifunctional appliances, like the VarioCooking Center, deliver a solution for modern kitchen designs,” says Kille.

“That’s why Frima UK sales grew substantially during 2014. We are looking to build on this success during 2015. A lot of current sales are in the South – Richard’s is the first of a series of appointments to help us realise our potential across the whole of the UK.”

Frima’s worldwide sales grew by 19% during the first three quarters of 2014.
 

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