Frima UK has appointed Darren Brinn as regional sales manager for London.

As an experienced chef, Brinn has headed up large commercial contracts for several leading organisations including BT and GSK.

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Most recently he was executive chef at Aramark UK’s HQ in Northwood, where he helped support delivery of catering for the 2012 London Olympics.

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“Once I decided to switch into sales, the opportunity to join Frima was too good to miss,” he said.

“I am familiar with the product line – to be honest, it’s been something of a passion of mine.

“It’s a premium piece of technology that truly makes chefs’ lives easier. It’s fast, easy to use, energy-saving and produces great results.”

Frima UK MD Graham Kille is delighted to welcome his latest team member. “Darren is imaginative, creative and ambitious.

“Wherever possible we recruit former chefs as salespeople, since they have natural empathy with our customers and understand their issues. Darren’s experience will be invaluable.”

Brinn is joining Frima just as the company has launched its latest model, the VarioCooking Center 112L.

“It’s a classic, countertop two-pan Frima, but with a 50litre cooking capacity, and that makes it ideal for any restaurant looking for a multifunctional cooking appliance that can handle larger volumes,” he said.