Frima expands UK team with black belt chef

Lee Hall will be looking to increase Frima’s East Midlands and East Anglia distribution network.

Frima UK has expanded its sales team with the appointment of Lee Hall as regional sales manager for the East Midlands and East Anglia.

Hall will be looking to bring in new distributor partners for Frima in the East Midlands and East Anglia. “The interest in Frima is increasing all the time and there’s a great opportunity for new distributors to build on the success that we are already experiencing in other regions,” he said.

“Initially I’m looking to increase our exposure in the education, staff catering, restaurant and hotel sectors.”

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One of his first tasks will be talking to distributors with a view to establishing more Frima CookingLive demonstration sites in his region. “This is modern kitchen technology and seeing it in action is the best way to understand how it can benefit your operation,” he added.

Hall is an experienced chef – he started in kitchens at the tender age of 14 and subsequently worked in a variety of venues including gastro pubs, five star hotels and spas.

He’s also an experienced foodservice sales professional whose previous companies include MKG Foods and Corkers Crisps, where he controlled the UK wholesale division, working with multiple foodservice operators and major retailers such as WH Smith and Amazon.

In his spare time he teaches karate at his local dojo. He is currently a Black Belt Shodan-Ho and is training for his next grade, Black Belt First Dan.

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