Fri-Jado launches counter design service

Fri-Jado is able to produce fully rendered illustrations of proposed counter layouts.

Uxbridge based Fri-Jado UK has introduced a consultancy service for the design of custom counters.

The free of charge service is available to distributors, end users, contractors and equipment concept specialists. Bespoke designs are based on a range of customer supplied parameters, including size, profile, interior configuration, lighting and accessories.

Using the company’s proprietary ‘configurator’ 3D modelling software, Fri-Jado’s design engineers are able to produce fully rendered illustrations of proposed counter layouts, allowing customers to view realistic representations of proposed designs at the concept stage. The software is also said to simplifie the specification and quotation processes.

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The company’s director of national accounts, Gary Thacker, explained: “Food to go is one of the fastest growing areas in the UK food retailing and foodservice sectors, with an estimated value of £20bn in 2018. In such a competitive market, many retailers, QSRs and food brand operators are seeking to set themselves apart from their competitors with unique counter displays.

“The ‘configurator’ software allows us to accommodate the needs of all food to go outlets, including supermarket multiples, convenience stores, forecourt outlets, QSRs and specialist retailers, such as butchers, food halls, farm shops and delicatessen.”

Fri-Jado’s custom counters may be configured as self-service or serve assisted units to meet the specific application. The company offers counters with a choice of square or curved glass profiles, which could provide high visibility of merchandise and promote impulse purchases.

Straight or recessed underframes may be specified to meet customers’ preferences. A variety of counter illumination options may also be specified to further enhance the visibility of product on display.

A feature of the company’s custom counters is the ability to multiplex hot and chilled units, to create in-line configurations for the complementary merchandising of cooked and cold food. The modules feature triple glazed side panes, which are claimed to ensure insulation and prevent heat transfer between units.

As standard, the counters are manufactured in stainless steel, which is designed to facilitate cleaning regimes. Fri-Jado’s custom counters may be supplied with a variety of custom finishes, including tiled, stone and wood cladding to meet house livery and style. Logos, signwriting and branding may also be accommodated for personalisation of counters.

Thacker added: “We have already completed several large projects for major supermarkets in the UK and Europe, using the ‘configurator’ 3D modelling tool. We are now extending the service to more of our food retailing customers, contractors, distributors and equipment concept specialists.”

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