Fracino officially throws new showroom doors open

West Midlands Mayor, Andrew Street (first left, front row), marks the opening of the new showroom with Fracino family members and the Fracino team.West Midlands Mayor, Andrew Street (first left, front row), marks the opening of the new showroom with Fracino family members and the Fracino team.

Birmingham espresso and cappuccino coffee machine manufacturer, Fracino, has celebrated the expansion of its state-of-the-art showroom with an official launch by West Midlands Mayor, Andrew Street.

Designed to further boost the growth of the third generation family business, the 2,500ft2 extension to the main administration block is a milestone in Fracino’s multi-million pound innovation and investment programme.

Showcasing the company’s products, the contemporary showroom and visitor lounge has created a Technical Training Centre of Excellence for distributors’ service engineers with features including an espresso bar and solar panels.

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The Mayor toured Fracino’s 45,000ft2 factory, which has this year been further enhanced with a third production line.

The business boasts a 55 plus product portfolio and produces thousands of machines each year for customers including global fast food giant Subway, Patisserie Valerie, Living Ventures Restaurant Group, AMT Coffee and Pathfinder pub chains. The manufacturer also exports to over 70 countries worldwide.

Mayor Street said: “The expansion is the latest chapter in the powerful success story of Fracino, which was launched from humble beginnings 54 years ago and has achieved well deserved recognition as a global brand.

“A champion of British manufacturing and a local employer committed to training and developing its workforce, it’s tremendous to see at first hand Fracino’s cutting-edge operation and the success of its investment programme.”

Adrian Maxwell, Fracino MD, added: “Innovation, investment and retaining our top team is critical to our sustained growth. We’re immensely proud of our roots and heritage and it’s been a pleasure to show Andrew how we are leading the way in technological advancements, research and development and excellence in customer service.”

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