Fracino founder in final line up for lifetime achievement award

L-r: Adrian Maxwell; West Midlands Mayor, Andrew Street; Frank Maxwell and Peter Atmore, Fracino’s head of global sales.

Coffee machine manufacturer Fracino’s founder, Frank Maxwell, has been shortlisted for Family Business United’s Lifetime Achievement Award, the winner of which will be announced in London on 7 June.

The media platform, which champions family businesses, included Maxwell in its nominations as he has passed the Fracino baton down to his son Adrian, who is now MD of the company.

Maxwell launched Fracino in a garden shed five and a half decades ago after stripping down a coffee machine bought on a family holiday to Italy

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He pioneered the production of espresso machines in the UK – aiming to dispel the myth that only the Italians could produce the perfect espresso machine.

Every time the UK economy was hit by a downturn, Maxwell expanded Fracino when others were downsizing.

An engineer by trade, he laid the groundwork in the journey of the UK’s only manufacturer of traditional espresso machines, which operates espresso equipment manufacturing facilities in Birmingham and exports to over 70 countries.

Becoming chairman in 2007, Maxwell still helps to steer the strategy and decision making of the family business. Making a contribution in areas including corporate governance, he also maintains a ‘hands on’ role working ‘in’ the business on an almost daily basis.

Fracino MD, Adrian Maxwell, said: “The greatest asset dad has is his vision and business nous and ways to make the business work, how to finance it and move it forward. We have made the perfect team and I still run ideas past him now.

“He is an outstanding role model for creating a powerful legacy – and his shining example is one I am proud to follow as I give my children the choice to continue Frank’s legacy to the next generation.”

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