Foster brings augmented reality to refrigeration

The Foster innoeye app in action.

Commercial refrigeration manufacturer Foster Refrigerator is launching an augmented reality smartphone app in what it believes is an industry-first move.

innoeye hosts a range of features, the most notable being augmented reality. Using the camera on the device, the app allows the user to direct it at a specified target, such as the inside cover of the Foster Refrigerator price list, which brings up a realistic projection of the +stayclear condenser onto the screen. The app is now available to download onto Android devices with Apple to follow soon afterwards.

When the app is in progress, the user can view a 360 degree model of Foster’s +stayclear condenser, allowing them to see a detailed version of the product and its features, in what is designed to be an engaging and flexible way.

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The app allows the user to view product information and animations to get an in-depth look at the features and workings on the +stayclear condenser. The user can clearly see the condenser’s ‘Aerofoil tube’ design, which is claimed to increase surface heat exchange, allowing greater airflow. This should reduce stress on the compressor and extend the life of the refrigerator. A split screen function on the app allows side-by-side comparison of airflow in a traditional condenser, alongside the +stayclear condenser.

Roy Marsden, product manager at Foster Refrigerator said: “Being the first in the refrigeration sector to launch an augmented reality app like innoeye is a great achievement for us as a company, and further cements our position as leading innovator in the industry. The app has been designed to help our sales team and dealers in bringing to life the features of our products. They can see first-hand the effect that the technology can have on the performance of their equipment and ultimately their overall kitchen.

“Having a tool like this to easily take to our customers allows us to show in detail the inner workings of our products and the technology behind them. It’s all done in a fresh and interesting way that we just wouldn’t be able to do by transporting a real-life model of the condenser to customers.”

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