Hull-based kitchen oil filter manufacturer FriPura has appointed Neal Lomax in the new role of sales account manager.
Lomax will manage the North West region for the company, supporting on business development and advising existing companies on best practice for reducing oil consumption.
His early career was spent as a professional golfer competing in prestigious golf tournaments across the world before moving into the hospitality sector. He became director at Teas ‘n’ Greens, based at Eastham Lodge Golf Club near Birkenhead.
He successfully grew the club by implementing a business improvement programme as well as managing the kitchen, designing and developing menus and training all staff. He went on to run the kitchen at award-winning The Tee Room in West Kirby.
Lomax said: “My experience of working in kitchens and business development are great transferable skills for FriPura. I also have strong connections with the company as my late father Tony Lomax was at the forefront of developing the filter concept whilst at Yorkshire Forward, meaning that I not only have a good knowledge of the product but a passion for the business too.
“The filter is revolutionising the way commercial kitchens use their oil and I am very excited to be a part of its success story going forward.”
The FriPura filter is designed to extend oil life, cutting the volume and environmental impact of oil sent for waste. The filter is a small ceramic block suitable for use by pubs, restaurants and other commercial kitchens using large quantities of cooking oil. Lomax is responsible for selling the filter to target markets which include major UK pub and restaurant chains.
Sam Wilbraham, executive chef and marketing director at FriPura, said: “We are delighted to have Neal as a part of the FriPura team. Neal’s skills in business development, sales and experience of working and managing a kitchen combined and his knowledge of the North West region will lend themselves well to the role.
“This is a perfect time for Neal to join us as we look to expand the business in Liverpool and Manchester.”