Foodservice firm scores four-year Sunderland FC contract

Foodservice company Bidvest 3663 has struck a four-year catering partnership with Sunderland Football Club that will include the provision of catering equipment.

The company revealed last night that it would work alongside Sunderland’s catering team, as well as 1879 Events Management, the club’s external events division, in areas such as food product supply, menu development and kitchen equipment.

Terms of the deal were not disclosed.

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Bidvest 3663 supplies a range of foods, beverages and wines to thousands of clients across the UK, along with planning and designing commercial kitchens.

Sunderland’s commercial director, Gary Hutchinson, said: “Bidvest 3663 are a market leader in their field and offer a proven quality solution to all of our catering needs.”

The catering service provider is part of the BFS Group, which is the principal partner and shirt sponsor of the Premier League club.

Earlier this year, 3663 unveiled Bidvest 3663 as its new brand identity to reflect its Bidvest ownership. The new identity has been evolved to reflect its role as an important part of the wider Bidvest family.

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