Food service giant 3663 pays homage to IT partner

A catering equipment and food service distributor has honoured one of its technology partners for the role it has played in the company’s growth.

Buckinghamshire-based 3663 named PROS as its ‘2011 Vendor of the Year’ for the impact that its pricing and revenue optimisation software has had on its business.

“From the start of our initial engagement, PROS has taken an impressive consultative approach engaging with our company, and demonstrating a clear understanding of our business needs and requirements,” said 3663’s group commercial director Ian Crawford. “PROS built credibility with our team by collaborating every step along the way, always with our success in mind.”

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3663, which is the trading name of BFS Group Limited, is a subsidiary of multi-billion dollar food service conglomerate Bidvest. It generates more than £1 billion from the UK market.

The company distributes food and beverages and snacks, as well as non-food items and catering equipment for the UK hospitality industry.

It serves both national and independent customers in the profit and cost sectors, including education, healthcare, hotels, pubs and bars, restaurants, travel and leisure and government.




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