Restaurateur Chris Coughbrough, aka the ‘Flying Kiwi’, has selected Williams Refrigeration display units for his Stable Café at Houghton Hall in North Norfolk.
The café specialises in traditional, seasonal food to go and caters for between 500 and 1,000 covers a day so turn-around has to be fast.
“The chilled serve display refrigeration we have now with Williams is brilliant because the food and drink is right in front of the customer. The merchandisers are well lit and keep the food as fresh as it can be, coming straight from the garden,” Coughbrough commented.
Norwich-based dealer Multi Catering Technologies (MCT) installed the café’s catering equipment, including the Williams sandwich chiller. The café also has two Gem multidecks – one displaying full meals, such as salads and traditional Ploughmans’, the other with chilled drinks, including cordials, presse and juices made from the Houghton Hall estate.
Coughbrough continued: “The Williams units have immediately increased customer spend. The customer likes to see the product before they buy it. The bright LED illumination makes the food look great and helps stimulate sales, making them more likely to go for a main meal rather than just a snack.
“Meanwhile the contemporary style and design from Williams fits perfectly in the café and helps visitors move through the self-service area very quickly and get back to what they came for – the halls and the art.”