Catering equipment spares specialist First Choice Group has assembled a new marketing team.
Marketing manager, Helen Nicks; content creator and copywriter, Steve Sharma; marketing designer, Alan Charlesworth; and marketing assistant, Andrew Slattery are responsible for refreshing the company’s marketing culture and leading the firm into a new era of communications.
The team is challenged with not only maintaining its employer’s reputation but evolving the brand to new heights.
The previous marketing manager, Terry Stack, retired at Christmas after 12 years with the Cannock-based company. And according to Nicks, the foundations for long-term success are very strong.
“Terry did a fantastic job in putting First Choice Group on the map and making it the industry leader it is today but now we’re ready to take things to the next level,” she said.
“The company has put together a team of great depth; the skills and experience we now have at our disposal will ensure that the name First Choice, already synonymous with exceptional service delivery, outstanding efficiency and quality products, is revered far and wide as the undisputed number one supplier of spare parts for catering and refrigeration and accredited engineer training.”
Nicks, who has a Masters degree and background in photography, boasts 18-years marketing experience at the highest level for brands such as Age Concern, Dunns Imaging and Mercia Management.
Former newspaper editor turned PR professional Sharma has worked on global marketing campaigns for clients like Sony and Toshiba and has project management experience in education, retail and local government.
Charlesworth joins First Choice having spent 8 years working for a number of advertising and design agencies in the region on high profile accounts for retail and consumer giants like Marks & Spencer and Zanussi as well as the Football Association and West Bromwich Albion football club.
Meanwhile Slattery has been with the company since 2006 and is responsible for the production of all catering, refrigeration and ancillaries spares brochures, both in print and online, as well as managing all product photography.
Director of First Choice Group, John Whitehouse, said the creation of a new marketing department was necessary.
“We have always prided ourselves on being an ambitious company and while we continue to enjoy great success we want to be even bigger and even better in the future,” he said.
“If First Choice is to achieve its goals then its marketing function must be dynamic and innovative. That is why we have assembled this new team which has, individually and collectively, outstanding knowledge, skills and potential.”