First Choice seizes Catering Insight Awards sponsorship

The First Choice Group has snapped up the sponsorship for one of the Catering Insight Awards categories.

The company is to support the Service & Maintenance Provider of the Year category for the gala event, to be held in London on 9 December.

John Whitehouse, First Choice Group’s director praised the new awards, saying: “These awards provide the perfect opportunity to recognise and celebrate the hard work and dedication of the unsung heroes of the foodservice industry.

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“Through these awards we able to endorse new rising talents and commend the long-standing individuals or companies, who are then brought into the spotlight at such events. It is essential that we recognise those who work diligently every day and to celebrate their success and dedication.”

Of his company’s decision to choose the Service & Maintenance Provider of the Year Award, he commented: “Service and maintenance providers play a critical role in the commercial foodservice industry and the professional kitchens wouldn’t be able to function at their optimum rate without the support from these service and maintenance providers.

“They are an integral part of the commercial kitchen environment and as such, should be supported and celebrated. First Choice was founded with the passion to be the best that we can be, incorporating a united team, all with the same aim to provide a service excellence. So we believe that celebrating those maintenance providers that offer the same standard of service is essential for our industry. These service providers are also our key customers and at First Choice we like to acknowledge the hard work and achievements of both our customers and staff.”

This is one of 14 honours which will be contested at the Catering Insight Awards, the others being:

Supplier awards
Sustainability
Service & Support
Light Equipment
Heavy Equipment
Business Development

Distributor awards
Distributor of the Year – North of England
Distributor of the Year – South of England
Distributor of the Year – Rest of the UK
Distributor of the Year – Project Management
Emerging Distributor of the Year (applicable to any distributor under 5 years old)
Online Reseller of the Year

Headline honours
Distributor of the Year – Nationwide
Lifetime Achievement Award

The industry itself will nominate and vote on the winning companies, and more details regarding how and when to nominate will follow soon.

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