First Choice and Roller Grill sign master distribution agreement

Roller Grill’s Peter Clifford shakes on the First Choice deal with MD John Whitehouse.

First Choice Group is launching a new working partnership with catering equipment manufacturer Roller Grill UK.

A master distribution agreement has now been established with the Surrey based firm which means First Choice Group will be able to supply customers with spare parts from Roller Grill’s portfolio of products.

John Scott, commercial manager at First Choice said: “This partnership strengthens our ties with OEMs thus underlining our commitment to them and providing the opportunity to establish new relationships with key accounts across the UK and attract new customers through the First Choice door.”

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Talks around the potential of an MDA with Roller Grill began in 2017 and culminated in a transfer of their spare parts warehouse from the manufacturer’s headquarters to First Choice over Christmas.

“Roller Grill parts have now been accommodated into our stock holding with photos taken of all the parts to enhance the information that is available on the company’s web and app platforms,” added Scott.

“Our agreement with them allows Roller Grill to build on their success in the industry and further enhance their after-sales service in the UK.”

Roller Grill manufactures catering equipment ranging from contact grills and convection ovens to refrigerated display cabinets and salad bars.

Peter Clifford, sales director with Roller Grill UK, said: “Having decided to work exclusively with First Choice as our spare parts partner we are now able to offer greater flexibility and a higher level of service than before. This partnership is part of our drive to ensure that our customers benefit from market leading service though out all areas of our business.”




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