First Choice Group snaps up ‘unique’ deal with Krupps

Krupps first choice

One of the UK’s leading suppliers of catering spares has announced that it has secured a ‘unique’ deal to expand the distribution of Krupps dishwashers.

First Choice Group, which has been stocking and selling parts for the Italian-based manufacturer ever since the companies signed a master distribution agreement last year, has now agreed to store and deliver Krupps machines.

Managing director at First Choice, John Whitehouse, said: “This agreement evolves an already great working relationship with Krupps. It allows us to further exceed our own customers’ expectations and satisfy our ambition and vision for working with product manufacturers.

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“In the UK catering industry there are not many opportunities to work closely with up and coming brands to support them and help them grow.”

Krupps’ UK office, which is located in Rugeley, is less than seven miles from First Choice Group’s Cannock headquarters.

Export managing director at Krupps, Riccardo Scuotto, added: “We want Krupps to come into the UK market at a great business level, so this collaboration is important for us to achieve our objectives.

“It’s a big advantage being with the First Choice Group as our customers will now be able to get their parts quickly as First Choice guarantees delivery of stocked parts to anywhere in the UK within 24 hours.”

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