First Choice boosts stock of more major brands

First Choice has further increased its stockholding for more appliance brands.First Choice has further increased its stockholding for more appliance brands.

First Choice Group has continued its almost £1m investment to increase stock from well-known brands.

As part of a rolling programme, the Cannock-based spares specialist has extended its MKN, Electrolux Professional, Lincat, Angelo Po and Winterhalter stock lines.

John Whitehouse MD of First Choice, said: “This is all about giving our customers more. We have worked hard in recent months to transform the business so it is much more customer-focused.

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“Knowing and understanding what customers want is what drives the business forward, so this investment is actually an investment in our customers. Giving them what they want all under one roof means they get a unique customer experience which saves them time and money. There’s no need to shop around and spend more than you have to.”

National sales manager Neil Vincent added: “We have listened to our customers and responded.

“Adding new stock lines and increasing stock we already have for leading brands like MKN and Winterhalter means First Choice customers get quality products and quality service combined.”

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