First Choice begins stock push with Hobart

First Choice is aiming for a 15% improved first time ship rate.First Choice is aiming for a 15% improved first time ship rate.

Spares specialist First Choice Group is now doubling the value of its Hobart stock.

Established to provide customers with added value, this step is part of a new programme rolled out across First Choice which puts an immediate focus on growing the company’s stock holding for leading brands.

MD John Whitehouse said: “Our Hobart customers will be the first to benefit from our increased stock holding with higher volumes on more than 1,400 of our current Hobart stock lines together with an additional 500 new lines being added. This will see first time shipping improve by a further 15%.

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“The motivation for doing this is pure customer enhancement. It’s about giving people more of what they want and top of that list is an increase in stock availability and more OEM genuine parts.

“As well as giving people a greater choice of OEM parts, increasing stock availability makes it easier for customers to get what they need, when they need it.

“We are responding to our customers’ needs. With plans to increase the stock lines of our other leading brands and boost availability of OEM even further we want our customers to benefit from a unique and unrivalled one-stop shop experience.”

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