First Choice bags Ambach spare parts deal

First Choice Catering Spares has been named as Ambach’s official spare parts provider for the UK.

The agreement will see Cannock-based First Choice hold “critical” stock levels of genuine OEM Ambach spare parts, all available for next day delivery throughout the UK.

The company’s staff will also undertake training in Ambach products and have full access to Ambach’s online database of parts diagrams.

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Maurizio Vianello, managing director of Ambach, said First Choice’s expertise in the spare parts market swayed its decision to give the company the contract.

“We chose First Choice because we believe they could demonstrate the best practice for the delivery and handling of spare parts to support our customers in the UK,” he explained.

“Our decision in choosing First Choice as the Ambach official spare parts provider in UK is part of our strategy of further enhancing the Ambach brand in the UK, providing better and better support to our partners.”

First Choice works closely with all the leading manufacturers from Europe and North America to supply genuine manufacturer’s OEM replacement parts from stock.

It believes it offers the most diverse range of commonly-needed spares in the UK, which it can get to customers the following day if ordered before 4pm.

The company also supplies a range of consumables and tools for catering equipment engineers.

Ambach is part of the Ali Group and manufactures high-end cook ranges that include solid tops, deep fat fryers and bratt-pans.

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