Foodservice Equipment Marketing (FEM) is to launch Pujadas catering equipment in the UK after agreeing on a deal with the Spanish company.

Pujadas is one of Spain’s leading manufacturers of commercial cookware, kitchen utensils and buffet display products, boasting a reputation for innovative ideas appealing directly to chefs, according to the firm.

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Pujadas is based near Barcelona and has been manufacturing catering products since 1921.

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In 2015 it was acquired by the Vollrath Company, a longstanding supplier of FEM.

FEM sales director Jim Doherty said: “Pujadas is a quality manufacturer with a range of products that complements our existing portfolio.

“We’re delighted to welcome the brand to the FEM family and look forward to presenting it to our distributors and their customers.”

Pujadas export manager Joaquin Pons, said: “FEM is a natural fit for us, not only because of the established Vollrath connection, but also their customer support, close relationship with distributors and proactive approach to marketing catering products.”

The brand includes a wide variety of both kitchen and front of house kit.

There are also some products specifically designed for Spanish cuisine, such as paella cookware.

Doherty expects one of the ‘hero’ lines to be the Inox-Pro range of quality professional cookware, which is made using 18/10 stainless steel and is induction-ready.

The partnership between Pujadas and FEM is now in operation, with stock arriving in the company’s East Kilbride warehouse by early November.

FEM is also producing new catalogues covering the full range of products that will be available in the UK