FEM offers discount for silver anniversary celebration

FEM’s Jim Doherty and Harry Hogan will be celebrating the company’s 25th anniversary on 4 July.

Foodservice Equipment Marketing (FEM) is celebrating its 25th anniversary on 4 July.

The supplier will be marking the milestone and American Independence Day, which is appropriate since FEM’s original USP was importing American-manufactured catering equipment, which, up until that point, was unobtainable in the UK.

A variety of celebrations are planned, including a 25% discount off the price of one of FEM’s most popular and iconic American-made products, the Hamilton Beech 908 Bar Blender.

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Mark Hogan, FEM’s marketing and sales director, said: “We chose the 908 because it’s such a typically American product. Built to last, powerful performance, easy to look after.” The 908 is a compact model that’s suitable for blended coffees, cocktails, smoothies and juices.

Another US-built product that FEM believes will be popular in 2018 and beyond is the Vector oven from Alto-Shaam. “The Vector is in a class of its own,” said Hogan. “Four ovens in one unit, super-fast, programmable and very simple. It’s generating enormous interest.”

Meanwhile FEM has started working with a new American brand, called Frontline, which has developed a Smart Oil Management system that should eliminate the need for staff to handle oil, allowing operators to fill and empty fryers at the push of a button.

“Frontline represents the way the industry is going,” said Hogan. “It uses technology to deliver automation, data management and remote connectivity, giving efficiencies and cost savings all down the line.”

FEM’s own future plans include expansion of the customer support team and the launch of a new website.

Hogan recalled: “25 years ago we brought a raft of new products to the UK market. And today we continue to work with the brands we represent to bring new solutions for the ever-changing needs of the commercial kitchen.”

The Hamilton Beech 908’s polycarbonate blending jug has a 1.25 litre capacity. The blender has a footprint of 165mm wide by 203mm deep and is 387mm high. Features include a two-speed option, durable stainless steel blades, sure-grip feet and a removable filler cap.

The 25% discount is available throughout July. The list price (without discount) is £295 plus VAT.

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