Exclusive Ranges elaborates on rep group deal

Exclusive Ranges’ new partnership with Pro Foodservice Reps (PFR), who will represent its ‘Plug & Play’ products, will target the catering equipment distributor network, group account buyers and project consultant specifiers.

The ‘Plug & Play’ collection includes HotmixPRO thermal mixers, Hold-o-mat holding cabinets from Hugentobler and Salvis Salamander Grills and Menu System SINA range of compact induction hobs.

Trevor Burke, managing director, Exclusive Ranges said: “We had been experiencing significant growth in our ‘Plug & Play’ range of products recently and the time was right to bring in a team of skilled professionals that share the same values as we do in terms of customer care.

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“Our portable range of equipment is being recognised more and more as having some very credible features that offer ergonomic and environmental advantages, as well as being cost-effective, and these benefits require specialist know-how in order to promote them. By working with PFR we are confident that our products will be properly represented, to the right target customer, and that they can deliver sustained growth to our business.”

The Menu System and Rorgue ranges will continue to be managed directly by Exclusive Ranges.

Andy Piggin, managing director, PFR added: “All of our partners are looking for growth in 2015 via increasing their sales-force or marketing spend and we can save them significant overhead, whilst offering experienced market representatives on unique terms, tailored to their business needs.

“Ultimately, we can provide brands with access to all market sectors, whilst keeping the cost to the end user competitive.”

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