Equipment hire firm is Dot London pioneer

Catering equipment rental firm Casablanca Hire has become one of the first businesses to successfully secure the new .London domain name extension.

The company, which supplies kitchen hardware and catering supplies for major corporate and private hospitality events, has become a Dot London pioneer after launching its new website www.casablancahire.london.

Casablanca Hire secured five separate .London domains to cover search terms used by potential customers.

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Heath Meek, owner of Casablanca Hire, said: “Many of our existing customers found us by typing terms like ‘chair hire London’ into Google. So having a .London domain will give us real competitive advantage as we believe .London could end up outranking .com and .co.uk on search. We’ll use our other .London domains to build websites targeting specific products within our markets.”

Casablanca purchased the domain name through Easyspace, one of the UK’s largest accredited web address registrars.

“As a proud London-based company serving Londoners we really wanted to be one of the first companies to buy a .London domain,” added Meek.

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