German-headquartered combi oven manufacturer Eloma has updated its web portal.
Using the recent Host show in Milan to introduce the online facelift, the site is said to reflect the result of a contemporary development of the brand identity and its positioning based on the company’s roots and core competences.
These roots stem from the manufacturer’s three founders tinkering with their first chicken grilling machine in a garage in Munich in 1975. From a three-man operation the firm has progressed to a well-known manufacturer of combi steamers and bake-off ovens.
The customer experience when working with Eloma combi-steamers and bake-off ovens has also been a core idea when further developing the brand and designing the new website, incorporating high quality, intuitive usability and reliability.
The visual and contextual composition of the website is intended to inspire the user. Case studies and recipes will be uploaded regularly with news from around the world.
Another new feature is user videos. Already online is a video tutorial for the Multimax combi steamer, with more due to be uploaded shortly.
Furthermore Eloma is in the process of opening new social media channels to enable a worldwide exchange of ideas.