German-headquartered combi steamer and bake-off oven manufacturer, Eloma, has expanded its international sales team, with Paul Kerr taking over responsibility for the British market.

Kerr has extensive experience as a national and regional sales manager in the foodservice equipment industry, including roles at Middleby UK, Atosa UK, Commercial Catering Spares and Rational.

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Eloma’s director of sales and marketing, Wolfgang Kohlhepp commented: “We’re happy to welcome Kerr to our team.

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“With him, we will be able take intensive care of the market and to give broad support to our dealers in Great Britain. In addition to our sales partner Falcon, this is how we will increase our presence in the market.”

This was the next step in expanding Eloma’s business in the UK. In the last few years, the manufacturer has already increased its activities here by launching its whole product range to the market.