Dealers get first sight of next-generation Electrolux equipment

Electrolux Professional has unveiled a series of “class-leading” products in refrigeration, cooking and warewashing that it believes will bolster its market share and give distributors enhanced sales opportunities.

The equipment, which is the culmination of £6.16m worth of investment over three years, was revealed to more than 50 dealers from the south of England and the Midlands at Electrolux’s HQ and Centre of Excellence in Luton yesterday.

Distributors based in the north will get to see the kit firsthand on Friday when the manufacturer repeats the launch event at Manchester’s Hotel Football.

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Experts from Electrolux’s global category teams were flown in especially for the launch, with a phased roll-out plan scheduled for the next three months as the company’s factory ramps up production.

The new launches unveiled yesterday included the ecostoreHP refrigerated counter, a replacement for its existing heavy duty refrigeration line.

Electrolux bosses said the under-counter solution boasts the unique combination of both the highest climate class and highest energy efficiency rating on the market – something that no other manufacturer in the UK market was currently able to claim.

The unit boasts an A rated energy label and is rated 5 in terms of climatic class, setting it apart as a highly energy efficient piece of refrigeration equipment.

Electrolux told dealers it has the potential to save around £410 per year, based on EU legislation labelling obtained by comparing class G refrigerated counters with equivalent in class A (with EU average energy cost of 0,21€/kWh and net volume of 310 litres).

With variations in temperature the main cause of food spoilage in a professional kitchen, Electrolux said its Optiflow intelligent air circulation system maintains a constant interior temperature no matter how many times the door is opened and closed.

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The ecostoreHP refrigerated counter has an A rated energy label and is rated 5 in terms of climatic class.

The three-door model has a 310 litre capacity, which Electrolux said was 50 litres more than the industry average for that type.

The introduction of a new web-based configurator, meanwhile, allows operators and dealers to create bespoke refrigerated counter by choosing from thousands of possible configurations.

“We are delighted to have been able to pioneer a genuine industry first with the successful combination of the highest climate class rating of 5 and A-rated energy efficiency,” stated Steve Bowler, category manager at Electrolux Professional.

“This is fully aligned with one of Electrolux Group’s most ambitious sustainability targets: to become a leader for product efficiency in the key markets by 2020.”

On the cooking side, the company unveiled the SpeeDelight, the successor to its HSG (High Speed Grill), a popular appliance with quick service restaurants, pubs, bars, coffee shops and retail operations.

While the HSG was seen as a high performance sandwich press, SpeeDelight features a raft of features that make it much more versatile and three times as fast as a traditional sandwich maker.

The unit’s contact plates combine with infrared and microwave technology for food that is cooked crisp in under a minute, whilst the upper plate is designed to settle on food with just the right amount of pressure – opening automatically when ready to ensure busy operators can cook with confidence.

Thanks to its smart connectivity, through a USB port and Wi-Fi capability, operators can track, store, upgrade and share cooking menus; monitor warnings or malfunctions; and achieve consistency across multiple outlets. It is capable of producing panini, pizzas, burritos, sandwiches and pre-cooked jacket potatoes.

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The upper plate of the SpeeDelight is designed to settle on food with just the right amount of pressure – opening automatically when ready to ensure busy operators can cook with confidence.

Last but not least, Electrolux showcased its new green&clean rack type dishwasher, which it said can clean an entire rack of dishes using the equivalent of just one glass of water.

Investment has gone into making sure the green&clean rack type is easy to use, and even easier to maintain. The machine’s adaptive touchscreen interface boasts simple graphics to guide the user, while a host of technical refinements ensure reliability.

The automatic backup mode is key to this as operators can rely on the dishwasher to operate even when action from a service engineer is needed.

The green&clean Rack Type is Electrolux’s most environmentally-friendly dishwasher to date. The company says it is the only rack type dishwasher on the market with a CO2 heat pump, making it “naturally ventless”.

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The green&clean Rack Type is Electrolux’s most environmentally-friendly dishwasher to date.

“With the new CO2 heat pump, we have dramatically reduced CO2 emissions, thus succeeding in not only assuring a better and much more comfortable working environment, but also in being remarkably green, contributing to one of the Electrolux Group’s most ambitious sustainability targets: cut CO2 emissions by 50% by 2020,” said Bowler.

Dealers were given a full breakdown of pricing for the new launches, with all available for order now ahead of their phase-in dates.

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