Electrolux events target dealers with triple product launch

Electolux will reveal several new products at its DARE events.Electolux will reveal several new products at its DARE events.

Electrolux Professional is set to unveil three new additions to its commercial kitchen equipment portfolio at two specialist events for dealers.

The DARE events – which take place at Electrolux Professional’s Center of Excellence in Luton and Hotel Football in Manchester in March – will see dealers get an exclusive first glimpse of brand new additions to the manufacturers highly popular dishwashing, accelerated cooking and refrigeration product categories.

Darrren Lockley, head of region at Electrolux Professional, comments: “Dealers are the lynchpin of our distribution model, so we are incredibly excited to be able to offer them the first look at our three brand new products.

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“While we’re keen to keep some of the details up our sleeves for the big events, we are confident that the new additions to our dishwashing, accelerated cooking and refrigeration will represent a step-change in efficiency and usability.”

The new products are designed to enable dealers to go to their customers across a whole range of markets – from schools to stadiums – with solutions that can make a direct impact on a customer’s bottom line from the moment they’re switched on, according to the firm.

Lockley concludes: “The event will be unlike any product launch we’ve undertaken to date and we dare the dealer community to be a part of it.”

Those dealers who are interested in attending either DARE event can register HERE. 

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