Electrolux confirms 2016 price freeze

Electrolux Professional has marked the start of the New Year with confirmation of a price freeze on its range of commercial foodservice equipment for 2016.

With a number of manufacturers having already announced raised prices, Electrolux is bucking what has become an annual trend within the industry by pledging not to increase the price of any product within its existing range this year.

The company has also announced plans to unveil a range of distributor-specific initiatives geared towards enhancing both replacement and project-based transactions for its network of authorised partners.

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An exclusive finance initiative and a discount-based offering are both set to launch in the first 6 months of the year.

Head of Electrolux Professional’s UK and Ireland region, Darren Lockley, commented: “Historically, January has tended to see distributors contending with price increases from the major equipment suppliers, and this is a tradition we were keen to break as we entered 2016.

“The market may be recovering but what it needs right now is stability. We want to aid this by ensuring the distributors of our products aren’t faced with having to decide whether they absorb what is always an unwelcome price increase, or pass it on to their customer and run the risk of losing a project as a result.

“By coupling pricing stability with the launch of a range of distributor-specific initiatives, we hope to play our part in making this year a successful one for equipment distributors around the country.”

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