Drink dispenser firm bolsters sales department

Phil Lemon is now Zerica’s UK sales and business development manager.

Phil Lemon is the latest recruit to the expanding Zerica/BeviLaNatura team in the UK, as he takes up the role of UK sales and business development manager.

The drink dispenser manufacturer believes that Lemon’s background in sales and marketing in the water cooler industry and in high tech cyber security, means he is well equipped for the challenge.

He commented: “I’m really excited about the direction Zerica is taking with its new BeviLaNatura brand. Coming from the water cooler industry, I have always known Zerica for its market-leading innovation but what it has done in expanding into the drinks market is unbelievable.

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“Just take the Natura Hot’n’Cold for example: coffee, iced coffee, hot tea, iced tea, hot water, chilled water and fruit juice all from one compact dispenser. It really is a total drinks solution.”

Just after Lemon joined, the Hot’n’Cold won a SCI Equipment Award at international trade fair Food&HotelAsia (FHA) in Singapore where experts judged entries on sustainability, cost savings and innovation.

Director Gemma Tuxford commented: “The whole team are very excited to have Phil on board. He really understands the power and impact of all the Internet of Things technologies our machines have from his software experience and blends that nicely with the customer facing experience he’s had in the water industry.”

Lemon added: “In my spare time I like to push my limits with a little off-piste skiing. In my job, I was looking for something new and exciting to test myself, and I’ve found it.”

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